NEW CONSTRUCTION COACH®

Masterclass

Step-by-step TRAINING that teaches agents to
navigate the New Home Construction
process and sell with confidence

Learn from a former
Master Home Builder
Trusted by agents worldwide | Powered by eXp Realty®

I'm Dale Frazell, former Master Home Builder and eXp Realty® agent

         I'm not just inviting agents to join my network

I’m offering you a framework you can use to pursue income and greater independence

Practical, tested, and proven through decades of experience as a Master Home Builder and agent

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Why Agents Choose the
New Construction Coach®
Masterclass

Learn the Entire  Building Process

Understand each stage from plans to closing and confidently answer questions from clients

Sell New Homes Through Multiple Avenues

Build your presence through model tours, digital marketing, and social media without feeling pushy

Grow Your Buyer and Builder Pipeline 

Learn practical strategies that help you attract more buyers and builders in your market

About
Dale Frazell

From Master Home Builder to
New Construction Coach

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New Construction Coach
Former Master Home Builder
Realtor® with eXp Realty®
Specializing in New Construction

My Mission

To give real estate agents the step-by-step knowledge and confidence they need to succeed in one of the most resilient segments of the real estate market—New Construction Sales.

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Proven Expertise

As both a Master Home Builder and real estate agent, I help agents succeed in the New Construction market with hands-on knowledge that actually works.

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Step-by-Step
Learning

After building over 250 homes and selling more than 300 new construction homes, I created this course to show agents exactly how the new construction process works—and how to sell it with confidence.
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Build Your Business

I built my real estate career by specializing in New Construction — the niche I know from decades in the field — and now I teach agents how to do the same with real skill, clear guidance, and proven, on-site experience.


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Why Understanding New Construction Protects You and Your Clients

NAR Code of  Ethics 2025     

NAR Code of Ethics 2025

If an agent carries the REALTOR® designation, they are bound by the NAR Code of Ethics


Articles 1 and 11 legally and ethically require competence in whatever discipline they practice

New Construction Sales is a specific discipline.
Agents who are not Realtors have competence obligations. 
This course gives you the clarity and confidence to
guide your buyers through the New Construction
process with accuracy, professionalism,
and peace of mind.

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Article 1

Protect and promote your client's interests.
Understanding new construction protects your client’s interests if they’re buying a new construction home and keeps you aligned with industry standards.

Article 11

You must be competent in your field.
Competence matters. If you’re guiding clients through a new construction purchase, understanding the process isn’t optional — it’s part of delivering the level of professionalism they expect.

Everything you need
to learn and master
New Construction Sales
All in one place

Learn

Gain the confidence to succeed in New Construction sales

Connect

Get personal guidance from a former Master Home Builder

Discuss 

Join weekly zoom calls for Q & A and New Construction Discussions

Call Me

When things get uncertain, you’ll have real help when you need it

Thinking About Specializing in
New Construction?

Start With These 5 Questions

✓ Discover Your New Construction Knowledge 
✓Discover Whether New Construction is the Right Niche for You

What's Included- 
Course Overview

Premier Training for Real Estate Agents in New Home Sales

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Video

16.5 Hours

Power Point Presentations

708 pages

Download Material

29 Download Pdfs
10 Quizzes

Certificates

1 Certificate
Agents who complete the
New Construction Coach® Masterclass
earn professional recognition and receive
a "Course Completion Certificate"
______________________

Completion demonstrates expertise in
every phase of the New Construction process
 and the sales strategies that go with it
____________________________

Graduates may be added to our internal
Global Referral Roster
so we can match new-construction buyer inquiries
with trained agents when opportunities arise
_______________________

This is a private educational certification and
is not a real estate license, NAR designation, or state-approved credential.

Referrals are not guaranteed and always depend on
market demand, availability, and performance.

     Bonus Resource

      New Construct Pro™     Field Guide

A practical field guide app
you can carry in your pocket

Answer buyer questions, navigate walkthroughs, and explain construction with confidence right from your phone
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Helping Buyers Through New Construction
One Client at a Time

Here's what a few former clients had to say:

Linda P

"I wanted to express my never-ending gratitude to Dale. He recently helped me sell a home and buy a new construction home. He is an extremely knowledgeable, experienced, and professional realtor, but what I appreciated the most was that he made me feel like I was his only client. He even helped me to measure the windows for blinds for my new home. My children and I are now in the perfect home, and we wouldn't be here if it weren't for Dale."

Karen & Gary B.

"You can count on Dale to be with you every step of the way! Ready to purchase your new home? Dale is your man! Dale's background in real estate is enhanced by his years of experience as a builder. His knowledge of new construction gave us confidence that he was watching out for us, and we know he would find the home that perfectly suited our needs. Happy in every way with the best new construction Realtor in town."

Lee & Kathryn I.

"Dale is very knowledgeable and experienced, and we highly recommend him to anyone selling a home or purchasing a new construction home. He went above and beyond to help make our old house look spectacular! With his help and advice, the selling (and new purchase) was an easy process." 

Shannon

"Dale is an absolute professional. He cares for, listens to, and advocates for his clients. He assisted me through the construction of my home, and I highly recommend Dale for your Real Estate needs."

Janet M. & Family

"It is with immense pleasure that I write this letter of reference for Dale Frazell, a man whom my family and I hold in the highest regard. Dale assisted our family this past year during a critical time in my life. Dale managed to secure two home sites for our family, side by side, and helped us through the construction process for those homes even though we were out of state. We are eternally grateful to Dale for his knowledge of new construction and his commitment to excellence."

Kathy O.

"Hands down, Dale has been the best agent I have ever dealt with. From the start, his one priority was listening to our desires, needs, financial goals, and budget, and then led us gently but confidently in that direction. He became our voice with other agents and the builder and wasn't afraid to "slay the giants" on our behalf. Dale's vast experience in the real estate market and new construction has given him a wealth of knowledge and understanding that makes him so great at what he does." 

The Structure Behind Your Success

Build your business with proven systems that work

Connect with agents who share your goal of mastering New Construction with confidence

Step-by-Step Training

Learn the entire new construction process through exclusive video training and downloadable resources.

Mentorship & Community

Build your New Construction skills with ongoing support, group calls, and practical, hands-on guidance.

Revenue & Stock Growth

Tap into eXp Realty® revenue share and stock opportunities designed for long-term growth potential.

FREE

Gain Access to the New Construction Coach® Masterclass

This masterclass is exclusively available to agents who join eXp Realty® with me as their sponsor
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Is eXp Realty® a Good Fit For You?

Have a Team?

When real estate teams join eXp Realty®, they get support to transition smoothly and gain access to partnership options that expand their earning potential

Co- Sponsors

The eXp Realty® Co-Sponsor Program
lets two agents
work together to
mentor, support,
 and assist an
agent ,side-by-side 

Global Partners

eXp Realty® operates in 24+ countries, giving agents worldwide referral access, more reach, and greater growth potential

Referral Division

The eXp Realty® Referral Division lets seasoned agents stay active in real estate without daily selling, with opportunities to earn referral income 

+
New Construction
=
A Great Fit!

Model My Success

7 Million+ Views and Growing!

Your expertise attracts 
attention

Use your New Construction knowledge to create simple, educational short videos that get views and bring in buyers who are ready to make a move

Create videos that keep viewers watching

Learn the exact formula I use to create short videos that grab attention, and hold it — the same method that generated over 7 million views

Engage to grow your channel and audience

Learn how to respond strategically to comments to increase engagement, boost visibility, and turn casual viewers into real fans — and future leads

My results are based on years of consistent content and experimentation. Your results will always depend on your effort, content, and market.

Join Me at eXp Realty® 

  • MASTER the Niche
    That Built My Success!
    New Construction Can Help Build Yours Too!

Know the Build

  Sell the Future 

Master the New Construction process and sales from a former Master Home Builder

Use that knowledge to attract more clients, increase your opportunities, and build a business with long-term potential
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CONTACT
New Construction Coach® | New Construct Pro™
© 2025 All Rights Reserved
New Construction Coach® is powered by New Construct Pro™ — a global platform for new-construction sales, referrals, and agent growth.

Disclaimer: New Construction Coach® and New Construct Pro™ provide educational training for real estate professionals. This course and any related materials do not provide legal, tax, or financial advice and do not guarantee leads, income, or results. Any “certification” or course completion certificates are private educational credentials and are not real estate licenses, NAR designations, or state-approved certifications. Referrals through any roster or network are not guaranteed and depend on availability, demand, and independent broker policies. eXp Realty® programs, revenue share, and stock plans are administered solely by eXp Realty® and are subject to their terms and conditions.

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